What an Event Attendee Wants
Get inside the minds of your event attendees and find out what they really want from your events in ’24! How far will they travel, what are they willing to pay, and how do they envision the ideal event.
Privacy & Compliance for Marketers | 2 x Half-day Workshops | Online Live
With an emphasis on privacy, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach.
Course: How to Write a Better Brief | online 4 weeks
Briefs are one of the most important documents that exchange hands between a brand and an agency. However, many marketers (51%) have not been trained in how to write briefs.
Stakeholder Management 4 | 4 x 1.5 hour live sessions
An interactive workshop looking at both internal and external stakeholders as well reviewing cultural considerations. Plus, you will hear from some of New Zealand’s leading marketers on ‘traps for young players’ in stakeholder management and how they approach this critical part of implementing marketing strategy.
Improve your ROI with Predictive Marketing
Stop relying on historical data and analytics. Start using performance prediction to redesign your marketing efforts...
Net Promoter Score: does it really guide growth
This webinar will take a look at the hype and reality of the Net Promoter Score. The session will be based on a study published in Australasian Marketing Journal.
Fundamentals of Market Research. Half-day class | Online Live
In this course you will gain a working knowledge in market research techniques, methods, and applications. The course covers the different types of market research, including qualitative, quantitative, and ethnographic research, so you can identify the best method for your needs.
Commercial Acumen for Marketers. Half-day class | Online Live
This interactive 4-hour online workshop builds on the Foundational – Finance for Marketers course and will enhance knowledge on business acumen, applying Cost/Volume/Revenue analysis to support marketing decisions, allocating and managing marketing budgets effectively, establishing ROI on marketing spend and setting up effective metrics.
SEO Masterclass: Learn How To Take Your Website to #1 On Google. Half-day class | Online Live
This masterclass is based on over 25 years of search engine research and successful SEO for clients.
The Australian Psyche Revealed: Strategies for Marketers in Shifting Consumption Patterns and Media Engagement
Join us, alongside some of Australia's leading Service, FMCG, and B2B businesses, as we delve into the implications of this evolving Australian psyche and what it means for Australian businesses.
Present Like a Pro – Face to Face & Virtual. Half-day class | Online Live
Join our workshop to boost your digital proficiency with expert guidance and practical strategies. Learn to optimise technology for maximum impact, refining communication and streamlining collaboration processes for confident and efficient use.
Chat GPT 101 – Fundamentals for Marketers. Half Day masterclass | Online Live
In this masterclass, we’ll cover the fundamentals, including theory, tips, tricks, tasks and tools to get you started, and introduce you to mindsets and approaches to set you up for ChatGPT success.
Transform services & product development with Design Thinking. Half-day class | Online Live
Would you like to solve wicked marketing problems? Are you keen to be more human centered in your marketing? If so, join us for this interactive workshop where you go through a full design thinking cycle and dive into some fun techniques to introduce you to design thinking and explore how it can add tremendous value to your role.
Effective Director Course | 6 x 4 hour sessions
The virtual EDC course explores the duties of directors with a focus on the soft skills required to be an effective director in the boardroom environment. You will meet and network with peers across sectors.
Masterclass: E-mail Marketing. Half-day class | Online Live
The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session, share relevant experiences and most importantly, hone their skills to improve their approach e-mail marketing.
Privacy & Compliance for Marketers | 2 x Half-day Workshops | Online Live
With an emphasis on privacy, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach.
Masterclass: Content Strategy & Copywriting. Half-day class | Online Live
Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.
B2B Disrupted 4 | 4 x 1.5 hour live sessions
This course is designed to empower you to market more courageously and creatively, ensuring that you're not just part of the change, but leading it.
Paid Channel Strategies. Half-day class | Online Live
This workshop is designed for marketers/team leaders, digital marketers and eCommerce specialists who are looking to understand how to set a holistic digital strategy for their channels that works for their budget, team, and overarching business goals.
Course: How to Write a Better Brief | online 4 weeks
Briefs are one of the most important documents that exchange hands between a brand and an agency. However, many marketers (51%) have not been trained in how to write briefs.
Effective Director Course | 3 day course
The face-to-face EDC course explores the duties of directors with a focus on the soft skills required to be an effective director in the boardroom environment. You will meet and network with peers across sectors.